We started in the consulting room, not in a marketing meeting. Three generations of the family have practised veterinary medicine, and the question owners asked most often was always the same: what do I give a dog that is stiff, itchy, gassy, or has breath you can smell from the door? The honest answer was that most supplements on the shelf would not tell us the dose - so we could not tell the owner whether it was enough.
So we formulated our own. A team of veterinarians and animal nutritionists wrote the formulas against the doses that had actually been studied in dogs. They are produced in certified laboratories, and every active is printed in milligrams. More than thirty veterinary clinics use our products today.
Measured Dog is those formulas, dosed for American dogs. Four products - JOINTS, GUT, DENTAL and OMEGA - each with two effects on two clocks: one you notice in the first ten days, one that takes ninety and is the reason you stay. Both are on every label.
